articleJournal of International Business StudiesAug 19, 2004Closed access

Reinventing strategies for emerging markets: beyond the transnational model

TLTed LondonSLStuart L. Hart

University of North Carolina at Chapel Hill · Cornell University

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

1,435
total citations
FWCI
41.67
Percentile
100%
References
122
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Emerging markets
  • Multinational corporation
  • Embeddedness
  • Bottom of the pyramid
  • Business
  • International business
  • Business model
  • Developing country
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