An assessment of the use of partial least squares structural equation modeling in marketing research
Kennesaw State University · University of Newcastle Australia · +5 more institutions
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Abstract
No abstract available for this paper.
Citation impact
7,855
total citations
- FWCI
- 198.17
- Percentile
- 100%
- References
- 129
Citations per year
Authors
4- JFJoe F. HairCorresponding
Kennesaw State University
- MSMarko Sarstedt
University of Newcastle Australia, Ludwig-Maximilians-Universität München
- CMChristian M. Ringle
Hamburg University of Technology, Universität Hamburg, University of Newcastle Australia
- JAJeannette A. Mena
Florida College, University of South Florida
Topics & keywords
Topics
Keywords
- Structural equation modeling
- Partial least squares regression
- Interdependence
- Popularity
- Marketing research
- Management science
- Computer science
- Psychology
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