articleSocial SemioticsJul 20, 2004Closed access

Theorising media as practice

NCNick Couldry

Russian State Agrarian Correspondence University

Indexed incrossref

Abstract

This article explores the possibility of a new paradigm of media research that understands media, not as texts or structures of production, but as practice. Drawing on recent moves towards a theory of practice in sociology, this paradigm aims to move beyond old debates about media effects and the relative importance of political economy and audience interpretation, at the same time as moving beyond a narrow concentration on audience practices, to study the whole range of practices that are oriented towards media and the role of media in ordering other practices in the social world. After setting this new paradigm in the context of the history of media research, the article reviews the key advantages of this…

Citation impact

734
total citations
FWCI
18.59
Percentile
100%
References
50
Citations per year

Authors

1

Topics & keywords

Topics
Keywords
  • Interpretation (philosophy)
  • Sociology
  • Context (archaeology)
  • Media system dependency theory
  • Social media
  • Practice theory
  • Politics
  • Epistemology
No related works found for this paper.

Funding