articleDecision Support SystemsJan 31, 2012Closed access

What drives consumers to spread electronic word of mouth in online consumer-opinion platforms

CMChristy M.K. CheungMLMatthew Lee

Hong Kong Baptist University · City University of Hong Kong

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

996
total citations
FWCI
133.37
Percentile
100%
References
55
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Reputation
  • Purchasing
  • Advertising
  • Word of mouth
  • Opinion leadership
  • The Internet
  • Consumer behaviour
  • Consumption (sociology)
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