articleJournal of Brand ManagementNov 1, 2003Closed access

Do brand personality scales really measure brand personality?

AAAudrey AzoulayJKJean‐Noël Kapferer

HEC Paris · St Petersburg University

Indexed incrossref

Abstract

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Citation impact

754
total citations
FWCI
15.47
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100%
References
38
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Authors

2

Topics & keywords

Topics
Keywords
  • Personality
  • Psychology
  • Facet (psychology)
  • Flourishing
  • Brand management
  • Social psychology
  • Big Five personality traits
  • Advertising
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