articleTourism ManagementApr 19, 2010Closed access

A model of destination branding: Integrating the concepts of the branding and destination image

HQHailin QuLHLisa Hyunjung KimHHHolly Hyunjung Im

Oklahoma State University · Jeonju University

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

1,169
total citations
FWCI
77.16
Percentile
100%
References
82
Citations per year

Authors

3

Topics & keywords

Topics
Keywords
  • Destination image
  • Conceptual model
  • Tourism
  • Brand image
  • Advertising
  • Conceptual framework
  • Structural equation modeling
  • Marketing
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