articleInternational Journal of AdvertisingJan 1, 2010Closed access

Netnography: Doing Ethnographic Research Online

SOStephanie O’Donohoe

University of Edinburgh

Indexed incrossref

Abstract

(2010). Netnography: Doing Ethnographic Research Online. International Journal of Advertising: Vol. 29, No. 2, pp. 328-330.

Citation impact

1,999
total citations
FWCI
139.51
Percentile
100%
References
0
Citations per year

Authors

1

Topics & keywords

Topics
Keywords
  • Netnography
  • Ethnography
  • Advertising
  • Business
  • Sociology
  • Internet privacy
  • Computer science
  • World Wide Web
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