articleJournal of Business EthicsFeb 3, 2010Closed access

The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation

CLChi‐Shiun LaiCCChih-Jen ChiuCYChin-Fang YangDPDa-Chang Pai

National Yunlin University of Science and Technology · Dayeh University · +1 more institution

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819
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48.23
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100%
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73
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4

Topics & keywords

Topics
Keywords
  • Brand equity
  • Corporate social responsibility
  • Corporate branding
  • Business
  • Reputation
  • Brand management
  • Business ethics
  • Marketing
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