articleInternational Journal of Research in MarketingMay 30, 2004Closed access

A meta-analysis of the relationship between market orientation and business performance: evidence from five continents

CRCynthia Rodriguez CanoFAFrançois A. CarrillatFJFernando Jaramillo

University of South Florida · The University of Texas at Arlington

Indexed incrossref

Abstract

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692
total citations
FWCI
35.99
Percentile
100%
References
182
Citations per year

Authors

3

Topics & keywords

Topics
Keywords
  • Market orientation
  • Hofstede's cultural dimensions theory
  • Uncertainty avoidance
  • Profit (economics)
  • Business
  • Marketing
  • Gross profit
  • Per capita
UN Sustainable Development Goals
  • Decent work and economic growth
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