The Role of Gender Stereotypes in Perceptions of Entrepreneurs and Intentions to Become an Entrepreneur

In this study we examine the role of socially constructed gender stereotypes in entrepreneurship and their influence on men and women's entrepreneurial intentions. Data on characteristics of males, females, and entrepreneurs were collected from young adults in three countries. As hypothesized, entrepreneurs were perceived to have predominantly masculine characteristics. Additional results revealed that although both men and women perceive entrepreneurs to have characteristics similar to those of males (masculine gender–role stereotype), only women also perceived entrepreneurs and females as having similar characteristics (feminine gender–role stereotype). Further, though men and women did not differ in their…