After taste: Culture, consumption and theories of practice

Multi-disciplinary studies of consumption have proliferated in the last two decades. Heavily influenced by notions of ‘the consumer’ and tenets of ‘the cultural turn’, explanations have relied preponderantly upon models of voluntary action contextualised by webs of cultural meanings which constitute symbolic resources for individual choice. Arguably, the cultural turn has run its course and is beginning to unwind, a consequence of internal inconsistencies, misplaced emphases and the cycle of generational succession in theory development in the social sciences. Theories of practice provide a competing alternative approach which contests the colonisation of consumption by models of individual choice and cultural…