articleInternational Journal of Information ManagementAug 14, 2012Closed access

To be or not to be in social media: How brand loyalty is affected by social media?

MLMichel LarocheMRMohammad Reza HabibiMRMarie‐Odile Richard

Concordia University

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

849
total citations
FWCI
113.87
Percentile
100%
References
76
Citations per year

Authors

3

Topics & keywords

Topics
Keywords
  • Brand community
  • Brand loyalty
  • Brand management
  • Social media
  • Business
  • Brand awareness
  • Advertising
  • Brand extension
No related works found for this paper.