The long tail: why the future of business is selling less of more
Indexed incrossref
Abstract
Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business.
Citation impact
2,934
total citations
- FWCI
- 499.10
- Percentile
- 100%
- References
- 0
Citations per year
Authors
1Topics & keywords
Topics
Keywords
- Business
- Commerce
- History
- Economics
- Advertising
No related works found for this paper.