articleJournal of Business ResearchSep 12, 2003GREEN OA

Trust and commitment influences on customer retention: insights from business-to-business services

SGSpiros Gounaris

Athens University of Economics and Business

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

671
total citations
FWCI
14.33
Percentile
100%
References
109
Citations per year

Authors

1

Topics & keywords

Topics
Keywords
  • Business
  • Marketing
  • Business-to-business
  • Relationship marketing
  • Quality (philosophy)
  • Empirical research
  • Goods and services
  • Service (business)
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