articleInternational Journal of Research in MarketingAug 24, 2008Closed access

A multi-stage model of word-of-mouth influence through viral marketing

ADArnaud De BruynGLGary L. Lilien

CY Cergy Paris Université · École Supérieure des Sciences Économiques et Commerciales · +1 more institution

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Abstract

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Citation impact

896
total citations
FWCI
73.98
Percentile
100%
References
81
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Viral marketing
  • Word of mouth
  • Interpersonal influence
  • Process (computing)
  • Marketing
  • Perception
  • The Internet
  • Identification (biology)
UN Sustainable Development Goals
  • Peace, Justice and strong institutions
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