E‐mail interviewing in qualitative research: A methodological discussion

Abstract This article summarizes findings from studies that employed electronic mail (e‐mail) for conducting in‐depth interviewing. It discusses the benefits of, and the challenges associated with, using e‐mail interviewing in qualitative research. The article concludes that while a mixed mode interviewing strategy should be considered when possible, e‐mail interviewing can be in many cases a viable alternative to face‐to‐face and telephone interviewing. A list of recommendations for carrying out effective e‐mail interviews is presented.