articleJournal of the Academy of Marketing ScienceMar 21, 2006Closed access

Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs

PSPam Scholder Ellen

Georgia State University

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1,536
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46.34
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100%
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36
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1

Topics & keywords

Topics
Keywords
  • Attribution
  • Corporate social responsibility
  • Reputation
  • Stakeholder
  • Business
  • Affect (linguistics)
  • Marketing
  • Stakeholder engagement
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