International Diversification: Antecedents, Outcomes, and Moderators
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Abstract
Pursuit of international markets and resources from foreign sources has increased dramatically during the past two decades, and the academic study of international diversification has increased concurrently. Reviewing the literature in management and related disciplines, the authors discuss recent findings of research on international diversification. A conceptual model groups key relationships, including antecedents, environmental factors, performance and process outcomes, moderators, and the characteristics of international diversification. The authors synthesize intellectual contributions, highlight unresolved issues, and provide recommendations for future research.
Citation impact
642
total citations
- FWCI
- 31.95
- Percentile
- 100%
- References
- 180
Citations per year
Authors
4Topics & keywords
Topics
Keywords
- Diversification (marketing strategy)
- International marketing
- Business
- Psychology
- Marketing
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