articleJournal of MarketingDec 10, 2008Closed access

Radical Innovation Across Nations: The Preeminence of Corporate Culture

American Enterprise Institute · Indian School of Business · +1 more institution

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Abstract

Radical innovation is an important driver of the growth, success, and wealth of firms and nations. Because of its importance, authors across various disciplines have proposed many theories about the drivers of such innovation, including government policy and labor, capital, and culture at the national level. The authors contrast these theories with one based on the corporate culture of the firm. They test their theory using survey and archival data from 759 firms across 17 major economies of the world. The results suggest the following: First, among the factors studied, corporate culture is the strongest driver of radical innovation across nations; culture consists of three attitudes and three practices.…

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651
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65.61
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100%
References
155
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Authors

3

Topics & keywords

Keywords
  • Commercialization
  • Organizational culture
  • Government (linguistics)
  • Business
  • Capital (architecture)
  • Economics
  • Industrial organization
  • Marketing
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