Customer Experience Creation: Determinants, Dynamics and Management Strategies
University of Groningen · Boston College · +2 more institutions
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Abstract
No abstract available for this paper.
Citation impact
3,000
total citations
- FWCI
- 122.70
- Percentile
- 100%
- References
- 136
Citations per year
Authors
6Topics & keywords
Topics
Keywords
- Customer experience
- Perspective (graphical)
- Business
- Customer intelligence
- Customer to customer
- Customer advocacy
- Customer retention
- Marketing
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