Information Technology and the Performance of the Customer Service Process: A Resource-Based Analysis1

Delivering quality customer service has emerged as a strategic imperative, one that is increasingly tied to a firm’s information technology resources and capabilities. This paper presents an empirical study that examines the extent to which IT impacts customer service. More specifically, this study investigates the differential effects of various IT resources and capabilities on the performance of the customer service process across firms that compete in the North American life and health insurance industry. The paper builds on (1) information systems work that suggests that the effects of IT are best documented at the level of processes within a firm, (2) information systems work that suggests that the…