articleInternational Journal of Hospitality ManagementJun 25, 2013Closed access

CSR and customer loyalty: The roles of trust, customer identification with the company and satisfaction

PMPatricia MartínezIBIgnacio Bosque

Universidad de Cantabria

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Abstract

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Citation impact

971
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FWCI
49.42
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100%
References
107
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Authors

2

Topics & keywords

Topics
Keywords
  • Business
  • Corporate social responsibility
  • Loyalty business model
  • Marketing
  • Customer satisfaction
  • Hospitality
  • Loyalty
  • Mediation
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