Explaining the Effects of Narrative in an Entertainment Television Program: Overcoming Resistance to Persuasion

Journal Article Explaining the Effects of Narrative in an Entertainment Television Program: Overcoming Resistance to Persuasion Get access Emily Moyer-Gusé, Emily Moyer-Gusé 1School of Communication, The Ohio State University, Columbus, OH 43210-1339, USA 1Corresponding author: Emily Moyer-Gusé; Search for other works by this author on: Oxford Academic Google Scholar Robin L. Nabi Robin L. Nabi 2Department of Communication, University of California, Santa Barbara, CA 93106, USA Search for other works by this author on: Oxford Academic Google Scholar Human Communication Research, Volume 36, Issue 1, 1 January 2010, Pages 26–52, https://doi.org/10.1111/j.1468-2958.2009.01367.x Published: 01 January 2010