Application of data mining techniques in customer relationship management: A literature review and classification
Hong Kong Polytechnic University · Tsinghua University
Indexed incrossref
Abstract
No abstract available for this paper.
Citation impact
1,244
total citations
- FWCI
- 73.61
- Percentile
- 100%
- References
- 119
Citations per year
Authors
3- EWEric W.T. NgaiCorresponding
Hong Kong Polytechnic University
- LXLi Xiu
Tsinghua University
- DCDennis Chau
Hong Kong Polytechnic University
Topics & keywords
Topics
Keywords
- Computer science
- Customer relationship management
- Data mining
- Cluster analysis
- Identification (biology)
- Data science
- Relevance (law)
- Classification scheme
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