articleBusiness HorizonsApr 11, 2009Closed access

Social media: The new hybrid element of the promotion mix

WGW. Glynn MangoldDJDavid J. Faulds

Murray State University · University of Louisville

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

4,017
total citations
FWCI
249.21
Percentile
100%
References
15
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Element (criminal law)
  • Social media
  • Promotion (chess)
  • Control (management)
  • The Internet
  • Business
  • Marketing
  • Advertising
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