Loyalty: A strategic commitment

Bowen, John T.

doi:10.1016/s0010-8804(03)90105-4

articleCornell Hotel and Restaurant Administration QuarterlyDec 1, 2003Closed access

Loyalty: A strategic commitment

JTJohn T. Bowen

Indexed incrossref

Abstract

Building a group of loyal customers is money in the bank for a hotel, but loyalty requires a long-term relationship in which a hotel earns its guests' trust.

Citation impact

638

total citations

FWCI: 44.38
Percentile: 100%
References: 19

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Authors

1

JT
John T. BowenCorresponding

Topics & keywords

Topics

Keywords

Loyalty
Business
Organizational commitment
Marketing
Business administration
Management
Economics

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