articleJournal of Business ResearchOct 13, 2009Closed access

Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives

AMAnne MollenHWHugh Wilson

Cranfield University

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

1,280
total citations
FWCI
34.12
Percentile
100%
References
67
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Interactivity
  • Experiential learning
  • Construct (python library)
  • Brand engagement
  • Psychology
  • Perception
  • Conceptual model
  • Knowledge management
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