articleJournal of Business ResearchAug 25, 2006Closed access

Direct and indirect effects of self-image congruence on brand loyalty

FKFrank KressmannMJM. Joseph SirgyAHAndreas HerrmannFHFrank HüberSHStéphanie Huber

Johannes Gutenberg University Mainz · Virginia Tech · +2 more institutions

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

955
total citations
FWCI
21.78
Percentile
100%
References
52
Citations per year

Authors

6

Topics & keywords

Topics
Keywords
  • Congruence (geometry)
  • Psychology
  • Brand loyalty
  • Loyalty
  • Social psychology
  • Brand image
  • Structural equation modeling
  • Construct (python library)
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