Signals in Social Supernets

Go to a section in the article: Social network sites (SNSs) provide a new way to organize and navigate an egocentric social network. Are they a fad, briefly popular but ultimately useless? Or are they the harbingers of a new and more powerful social world, where the ability to maintain an immense network—a social "supernet"—fundamentally changes the scale of human society? This article presents signaling theory as a conceptual framework with which to assess the transformative potential of SNSs and to guide their design to make them into more effective social tools. It shows how the costs associated with adding friends and evaluating profiles affect the reliability of users '…