The Role of Topic Interest in Survey Participation Decisions

While a low survey response rate may indicate that the risk of nonresponse error is high, we know little about when nonresponse causes such error and when nonresponse is ignorable. Leverage-salience theory of survey participation suggests that when the survey topic is a factor in the decision to participate, noncooperation will cause nonresponse error. We test three hypotheses derived from the theory: (1) those faced with a survey request on a topic of interest to them cooperate at higher rates than do those less interested in the topic; (2) this tendency for the "interested" to cooperate more readily is diminished when monetary incentives are offered; and (3) the impact of interest on cooperation has…