articleBusiness HorizonsFeb 22, 2012GREEN OA

Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy

PBPierre BerthonLPLeyland PittKPKirk PlanggerDSDaniel Shapiro

Simon Fraser University

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

1,088
total citations
FWCI
193.73
Percentile
100%
References
17
Citations per year

Authors

4

Topics & keywords

Topics
Keywords
  • Bureaucracy
  • Social media
  • Marketing
  • Business
  • Context (archaeology)
  • Government (linguistics)
  • Function (biology)
  • Public relations
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