Computer-based personality judgments are more accurate than those made by humans
University of Cambridge · Stanford University
Abstract
Judging others' personalities is an essential skill in successful social living, as personality is a key driver behind people's interactions, behaviors, and emotions. Although accurate personality judgments stem from social-cognitive skills, developments in machine learning show that computer models can also make valid judgments. This study compares the accuracy of human and computer-based personality judgments, using a sample of 86,220 volunteers who completed a 100-item personality questionnaire. We show that (i) computer predictions based on a generic digital footprint (Facebook Likes) are more accurate (r = 0.56) than those made by the participants' Facebook friends using a personality questionnaire (r =…
Citation impact
- FWCI
- 104.69
- Percentile
- 100%
- References
- 36
Authors
3Topics & keywords
- Personality psychology
- Personality
- Spouse
- Psychology
- Cognition
- Social psychology
- Cognitive psychology
- Sociology