articleJournal of the Academy of Marketing ScienceJun 1, 2003Closed access

Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty

YYYoujae YiHJHoseong Jeon

Seoul National University

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Abstract

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716
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14.33
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100%
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44
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2

Topics & keywords

Topics
Keywords
  • Loyalty program
  • Loyalty
  • Loyalty business model
  • Value (mathematics)
  • Perception
  • Brand loyalty
  • Marketing
  • Business
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