articleJournal of Direct Data and Digital Marketing PracticeJan 1, 2008BRONZE OA

Web 2.0: Conceptual foundations and marketing issues

ECEfthymios ConstantinidesSJStefan J Fountain

University of Twente

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

986
total citations
FWCI
109.70
Percentile
100%
References
14
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Marketing
  • Digital marketing
  • Business
  • The Internet
  • Relevance (law)
  • Marketing strategy
  • Computer science
  • World Wide Web
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