articleSSRN Electronic JournalJan 1, 2006GREEN OA

Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

RWRobert W. PalmatierRPRajiv P. DantDGDhruv GrewalKRKenneth R. Evans

University of Oklahoma · Babson College · +1 more institution

Indexed incrossref

Abstract

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2,010
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72
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4

Topics & keywords

Topics
Keywords
  • Premise
  • Marketing
  • Relationship marketing
  • Service (business)
  • Quality (philosophy)
  • Meta-analysis
  • Business
  • Marketing management
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