How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction
SPSayedeh Parastoo SaeidiSPSayedeh Parastoo SaeidiSSSaudah SofianPSParvaneh SaeidiSPSayyedeh Parisa Saeidi
University of Technology Malaysia
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Keywords
- Corporate social responsibility
- Competitive advantage
- Business
- Reputation
- Customer satisfaction
- Spurious relationship
- Marketing
- Industrial organization
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