articleJournal of Business ResearchAug 7, 2008Closed access

Co-creating brands: Diagnosing and designing the relationship experience

APAdrian PayneKSKaj StorbackaPFPennie FrowSKSimon Knox

UNSW Sydney · Nyenrode Business University · +2 more institutions

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

688
total citations
FWCI
33.12
Percentile
100%
References
100
Citations per year

Authors

4

Topics & keywords

Topics
Keywords
  • Service-dominant logic
  • Brand management
  • Marketing
  • Context (archaeology)
  • Value (mathematics)
  • Product (mathematics)
  • Conceptual model
  • Service (business)
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