articleInternational Journal of Research in MarketingMay 7, 2007Closed access

Multichannel customer management: Understanding the research-shopper phenomenon

PCPeter C. VerhoefSAScott A. NeslinBVBjörn Vroomen

University of Groningen · Dartmouth College · +1 more institution

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Abstract

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981
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FWCI
48.93
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100%
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79
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3

Topics & keywords

Topics
Keywords
  • Phenomenon
  • Channel (broadcasting)
  • Lock (firearm)
  • The Internet
  • Computer science
  • Work (physics)
  • Internet shopping
  • Business
UN Sustainable Development Goals
  • Peace, Justice and strong institutions
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