articleJournal of MarketingFeb 5, 2010GREEN OA

Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics

FZFeng ZhuXZXiaoquan Zhang

University of Southern California · Hong Kong University of Science and Technology

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Abstract

∗We would like to thank the editor and two anonymous referees for their generous inputs into this manuscript that greatly improved its quality. We thank the NPD Group for providing the data used in the

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Topics
Keywords
  • Marketing
  • Product (mathematics)
  • Business
  • Advertising
  • Consumer behaviour
  • Product category
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