articleJournal of the Academy of Marketing ScienceJan 1, 2002GREEN OA

The Effect of Customers' Emotional Responses to Service Failures on Their Recovery Effort Evaluations and Satisfaction Judgments

AKA. K. SmithRNRuth N. Bolton

George Washington University · University of Oklahoma

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847
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28.13
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100%
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103
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Authors

2

Topics & keywords

Keywords
  • Service recovery
  • Service (business)
  • Customer satisfaction
  • Context (archaeology)
  • Marketing
  • Psychology
  • Business
  • Cognition
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