Associative and propositional processes in evaluation: An integrative review of implicit and explicit attitude change.

A central theme in recent research on attitudes is the distinction between deliberate, "explicit" attitudes and automatic, "implicit" attitudes. The present article provides an integrative review of the available evidence on implicit and explicit attitude change that is guided by a distinction between associative and propositional processes. Whereas associative processes are characterized by mere activation independent of subjective truth or falsity, propositional reasoning is concerned with the validation of evaluations and beliefs. The proposed associative-propositional evaluation (APE) model makes specific assumptions about the mutual interplay of the 2 processes, implying several mechanisms that lead to…

• CR
  Canada Research Chairs

  Award: 202555
• WU
  Western University

  Award: 05-303
• SS
  Social Sciences and Humanities Research Council of Canada

  Award: 410-2005-1339