articleJournal of the Academy of Marketing ScienceMar 3, 2005Closed access

Spreading the Word: Investigating Antecedents of Consumers' Positive Word-of-Mouth Intentions and Behaviors in a Retailing Context

TJTom J. Brown

Oklahoma State University Oklahoma City

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Abstract

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Citation impact

1,125
total citations
FWCI
40.00
Percentile
100%
References
82
Citations per year

Authors

1

Topics & keywords

Topics
Keywords
  • Moderation
  • Word of mouth
  • Purchasing
  • Psychology
  • Context (archaeology)
  • Test (biology)
  • Empirical research
  • Structural equation modeling
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