articlePlace BrandingNov 1, 2004Closed access

From city marketing to city branding: Towards a theoretical framework for developing city brands

MKMichalis Kavaratzis

University of Groningen

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

1,252
total citations
FWCI
13.61
Percentile
100%
References
31
Citations per year

Authors

1

Topics & keywords

Topics
Keywords
  • City marketing
  • Marketing
  • Business
  • Tourism
  • Place branding
  • Corporate branding
  • Marketing management
  • Brand management
UN Sustainable Development Goals
  • Sustainable cities and communities
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