The Cognitive Neuroscience of Insight

Insight occurs when a person suddenly reinterprets a stimulus, situation, or event to produce a nonobvious, nondominant interpretation. This can take the form of a solution to a problem (an "aha moment"), comprehension of a joke or metaphor, or recognition of an ambiguous percept. Insight research began a century ago, but neuroimaging and electrophysiological techniques have been applied to its study only during the past decade. Recent work has revealed insight-related coarse semantic coding in the right hemisphere and internally focused attention preceding and during problem solving. Individual differences in the tendency to solve problems insightfully rather than in a deliberate, analytic fashion are…

• NS
  National Science Foundation

  Award: 1144976
• JT
  John Templeton Foundation

  Award: 24467