articleInternational Journal of Research in MarketingDec 1, 2002GREEN OA

The C-OAR-SE procedure for scale development in marketing

JRJohn R. Rossiter

University of Wollongong · Erasmus University Rotterdam

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

2,395
total citations
FWCI
41.26
Percentile
100%
References
147
Citations per year

Authors

1

Topics & keywords

Topics
Keywords
  • Scale (ratio)
  • Construct (python library)
  • Reliability (semiconductor)
  • Object (grammar)
  • Identification (biology)
  • Computer science
  • Measure (data warehouse)
  • Content validity
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