articleJournal of RetailingMar 1, 2002Closed access

Convergence and divergence in consumer behavior: implications for international retailing

MDMarieke de MooijGHGeert Hofstede

Universidad de Navarra · Tilburg University

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

650
total citations
FWCI
18.96
Percentile
100%
References
29
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Consumer behaviour
  • Hofstede's cultural dimensions theory
  • Divergence (linguistics)
  • Marketing
  • Consumption (sociology)
  • Phenomenon
  • Business
  • Convergence (economics)
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