articleJournal of the Academy of Marketing ScienceJul 6, 2015Closed access

Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies

CMClay M. VoorheesMKMichael K. BradyRJRoger J. CalantoneEREdward Ramirez

Michigan State University · Florida State University · +1 more institution

Indexed incrossref

Abstract

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Citation impact

1,954
total citations
FWCI
99.38
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100%
References
39
Citations per year

Authors

4

Topics & keywords

Topics
Keywords
  • Discriminant validity
  • Discriminant
  • Linear discriminant analysis
  • Monte Carlo method
  • Statistics
  • Variance (accounting)
  • Psychology
  • Econometrics
UN Sustainable Development Goals
  • Reduced inequalities
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