articleBusiness HorizonsDec 31, 2015Closed access

Augmented reality: Designing immersive experiences that maximize consumer engagement

JSJoachim ScholzASAndrew Smith

California Polytechnic State University · Merrimack College

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

560
total citations
FWCI
64.79
Percentile
100%
References
24
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Augmented reality
  • Human–computer interaction
  • Computer science
  • Aesthetics
  • Psychology
  • Business
  • Art
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