Consumer adoption versus rejection decisions in seemingly similar service innovations: The case of the Internet and mobile banking
Finland University · University of Eastern Finland
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Abstract
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Citation impact
663
total citations
- FWCI
- 100.48
- Percentile
- 100%
- References
- 71
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1Topics & keywords
Topics
Keywords
- Business
- The Internet
- Mobile banking
- Marketing
- Demographics
- Service (business)
- Early adopter
- Logistic regression
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