preprintHAL (Le Centre pour la Communication Scientifique Directe)Jan 1, 2004Closed access

The New Strategic Brand Management

JKJean‐Noël Kapferer

Abstract

Strategic, Brand, Management

Citation impact

712

total citations

FWCI: 5.16
Percentile: 100%
References: 0

Citations per year

Authors

1

JK
Jean‐Noël KapfererCorresponding
HEC Paris

Topics & keywords

Topics

Digital Innovation in Industries28%

Keywords

Business
Brand management
Process management
Marketing

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